We help you launch and grow successful businesses
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We’re here to help you build .
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Our Approach
Mission
To serve entrepreneurs with no cost business technical assistance in the San Gabriel Valley area and beyond by eliminating barriers and creating building blocks to success.
Vision
To set a new standard for what the Women’s Business Center can be. cultivate, nurture and position them for growth and success.
Startup/Launch
Business planning
Business Basics Bootcamp 101
Connecting with resources and opportunities
We Can Help With
Marketing
Marketing plan development
Digital presence including web design, SEO and more
Specialized focus on service providers in the beauty, health, fitness, and coaching industry
EVENTS
EVENTS
Live:
Credit & Capital: Building Your Business The Smart Way
March 24 @ 12pm
Join us for a practical, no-fluff lunch-and-learn designed to help you make smarter financial decisions for both your business and your life. We’ll break down how credit works, how to budget with intention, and how to position yourself for major goals—whether that’s expanding your business, buying a home, or planning for retirement.
Lunch will be served, space is limited
Led by Stephanie Elizarraras of Chase Coaching For Impact
Please note: you do not have to be a Chase Bank member nor will you be sold any Chase product or service
You will be taken to a third party website once you click.
Webinar:
Navigating Cash Flow
March 12 @ 3pm
If you’ve ever thought:
“Where did all the money go?”
“Why am I booked but still stressed?”
“Why does revenue not match what’s in my account?”
This webinar is for you.
We’re breaking down cash flow in a way that’s real, practical, and made for small business owners — not finance majors.
Come learn how to stay paid, prepared, and in control.Led by Lucee Cesena of Chase Coach For Impact
Please note: you do not have to be a Chase Bank member nor will you be sold any Chase product or service
You will be taken to a third party website once you click.
ACCELERATORS
ACCELERATORS
Certified Business Owner: Construction Procurement
A 4-Week Hybrid Experience for Beauty Professionals Ready to Build Brands, Not Just Book Clients
In Partnership With:
READY LA! Accelerator
California will host the NBA All-Star Weekend, X Games, FIFA World Cup, Super Bowl LX & LXI, and the LA28 Olympics & Paralympics in the next 3 years. We want to make sure your small biz gets a piece of the pie. Learn how to get contract ready in our no-cost Procurement Accelerator.
Past Programs
Beyond The Chair Beauty Accelerator
A 4-Week Hybrid Experience for Beauty Professionals Ready to Build Brands, Not Just Book Clients
L.A. Wildfire Relief Grant
Presented by:
Our center provided 50 women-owned small business with up to $25,000 in grants with support from Paris Hilton’s 11:11 Media Impact and GoFundMe.org. Meet the winners!
Who We Are
Lizzy Okoro Davidson
Director
Pasadena Women’s Business Center
Karen Li
Advisor
Social Media Marketing, Business Planning
Languages: Mandarin, English
Andrea Roldan
Admin
Pasadena Women’s Business Center
Asia David
Advisor
Web Design, Marketing, Sales
The Pasadena Women’s Business Center is a division of Pasadena City College’s Economic & Workforce Development department. To learn more about this work, visit the PCC EWD site.
DeAndra Giselle
Advisor
Solopreneurs in Health & Beauty
Mackenzie Kim
Advisor
Government contracting: Certifications & Procurement
Sebastian De Vivo
Advisor
Access to Capital & Finance
Languages: Spanish, English
Craig Cappai
Advisor
General startup 101, Business planning, Operations, Tax Return & Financial Analysis, Cost Analysis, Financial Projections, Loan Readiness
Get in Touch!
Schedule a free introductory call to find out how we can help your business.

