We help you launch and grow successful businesses

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We’re here to help you build .

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Our Approach

Mission

To serve entrepreneurs with no cost business technical assistance in the San Gabriel Valley area and beyond by eliminating barriers and creating building blocks to success.

Vision

To set a new standard for what the Women’s Business Center can be. cultivate, nurture and position them for growth and success.

Startup/Launch

Business planning

Business Basics Bootcamp 101

Connecting with resources and opportunities

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We Can Help With

Marketing

Marketing plan development

Digital presence including web design, SEO and more

Specialized focus on service providers in the beauty, health, fitness, and coaching industry

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Funding

Financial projections

Cash flow Management

Understanding access to capital

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EVENTS

EVENTS


Live:

Credit & Capital: Building Your Business The Smart Way

March 24 @ 12pm

Join us for a practical, no-fluff lunch-and-learn designed to help you make smarter financial decisions for both your business and your life. We’ll break down how credit works, how to budget with intention, and how to position yourself for major goals—whether that’s expanding your business, buying a home, or planning for retirement.

Lunch will be served, space is limited

Led by Stephanie Elizarraras of Chase Coaching For Impact

Please note: you do not have to be a Chase Bank member nor will you be sold any Chase product or service

You will be taken to a third party website once you click.

Webinar:

Navigating Cash Flow

March 12 @ 3pm

If you’ve ever thought:
“Where did all the money go?”
“Why am I booked but still stressed?”
“Why does revenue not match what’s in my account?”

This webinar is for you.

We’re breaking down cash flow in a way that’s real, practical, and made for small business owners — not finance majors.

Come learn how to stay paid, prepared, and in control.Led by Lucee Cesena of Chase Coach For Impact

Please note: you do not have to be a Chase Bank member nor will you be sold any Chase product or service

You will be taken to a third party website once you click.

ACCELERATORS

ACCELERATORS

Certified Business Owner: Construction Procurement

A 4-Week Hybrid Experience for Beauty Professionals Ready to Build Brands, Not Just Book Clients

In Partnership With:

READY LA! Accelerator

California will host the NBA All-Star Weekend, X Games, FIFA World Cup, Super Bowl LX & LXI, and the LA28 Olympics & Paralympics in the next 3 years. We want to make sure your small biz gets a piece of the pie. Learn how to get contract ready in our no-cost Procurement Accelerator.

Past Programs


Beyond The Chair Beauty Accelerator

A 4-Week Hybrid Experience for Beauty Professionals Ready to Build Brands, Not Just Book Clients


L.A. Wildfire Relief Grant

Presented by:

Our center provided 50 women-owned small business with up to $25,000 in grants with support from Paris Hilton’s 11:11 Media Impact and GoFundMe.org. Meet the winners!

Who We Are

Lizzy Okoro Davidson Pasadena WBC Womens Business Center PCC Pasadena City College SBA AWBC.jpeg

Lizzy Okoro Davidson

Director

Pasadena Women’s Business Center

Karen Li Pasadena Womens Business Center WBC SBA Cal OSBA PCC

Karen Li

Advisor

Social Media Marketing, Business Planning

Languages: Mandarin, English

Andrea Roldan

Admin

Pasadena Women’s Business Center

Asia David  Die Free Studios Pasadena Womens Business Center WBC SBA Cal OSBA PCC .jpg

Asia David

Advisor

Web Design, Marketing, Sales

The Pasadena Women’s Business Center is a division of Pasadena City College’s Economic & Workforce Development department. To learn more about this work, visit the PCC EWD site.

DeANDRA Giselle Pearce Advisor Beauty Health Solopreneur Pasadena WBC Womens Business Center PCC Pasadena City College SBA AWBC.jpeg

DeAndra Giselle

Advisor

Solopreneurs in Health & Beauty

Mackenzie Kim

Advisor

Government contracting: Certifications & Procurement

Sebastian De Vivo Advisor Finance financial projections access to capital Pasadena WBC Womens Business Center PCC Pasadena City College SBA AWBC.jpeg

Sebastian De Vivo

Advisor

Access to Capital & Finance

Languages: Spanish, English

Craig Cappai

Advisor

General startup 101, Business planning, Operations, Tax Return & Financial Analysis, Cost Analysis, Financial Projections, Loan Readiness

Get in Touch!

Schedule a free introductory call to find out how we can help your business.

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