We’re here to help you build .
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Our Approach
Mission
To serve entrepreneurs with no cost business technical assistance in the San Gabriel Valley area and beyond by eliminating barriers and creating building blocks to success.
Vision
To set a new standard for what the Women’s Business Center can be. cultivate, nurture and position them for growth and success.
Startup/Launch
Business planning
Business Basics Bootcamp 101
Connecting with resources and opportunities
We Can Help With
Marketing
Marketing plan development
Digital presence including web design, SEO and more
Specialized focus on service providers in the beauty, health, fitness, and coaching industry
Back In Business Grant
We’ve teamed up with Paris Hilton’s 11:11 Media Impact x GoFundMe.org to bring the Back in Business Grant to small businesses impacted by the fire. Learn more here.
Applications are now closed
EVENTS
EVENTS
Hybrid - Virtual & In-Person
Certified Business Owner: Procurement Accelerator
Starts Aug 24th
What does LAUSD, LA28 and LAX have in common?
They work with certified businesses!
Learn how to get certified and put that cert to good use. Get contract ready in our no-cost Procurement Accelerator.
20 spots. 8 week accelerator. Starts week of August 24th.
NOW CLOSED.
Virtual
The New Word of Mouth: How Influencer Marketing Helps Small Businesses Win Customers
Word of mouth has always been one of the best ways to grow a business. The difference today is that those conversations aren't just happening between friends and neighbors; they're happening online every day through creators, community leaders, and loyal customers. The best part? You don't need a huge marketing budget or a celebrity influencer to make it work. With the right strategy and authentic partnerships, even the smallest businesses can build trust, reach new customers, and grow their brand using the right influencer marketing plan.
Note: you will be taken to Neoserra
Who We Are
Lizzy Okoro Davidson
Director
Pasadena Women’s Business Center
Karen Li
Advisor
Social Media Marketing, Business Planning
Languages: Mandarin, English
Charles Wilson
Advisor
Creative Entrepreneurs: Film/TV, Writing, Music
Andrea Roldan
Admin
Pasadena Women’s Business Center
Asia David
Advisor
Web Design, Marketing, Sales
Alejandra Orozco
Advisor
Operations: Business Plans, Incorporating A Business, Property Management Topics
Languages: English, Spanish
The Pasadena Women’s Business Center is a division of Pasadena City College’s Economic & Workforce Development department. To learn more about this work, visit the PCC EWD site.
DeAndra Giselle
Advisor
Solopreneurs in Health & Beauty
Mackenzie Kim
Advisor
Government contracting: Certifications & Procurement
Liz Sanchez
Advisor
Business Building, Go-to-Market Strategy, Product Development, Pricing & Margins, Investor Readiness
Sebastian De Vivo
Advisor
Access to Capital & Finance
Languages: Spanish, English
Craig Cappai
Advisor
General startup 101, Business planning, Operations, Tax Return & Financial Analysis, Cost Analysis, Financial Projections, Loan Readiness
Gina Pak
Advisor
Legal
Get in Touch!
Schedule a free introductory call to find out how we can help your business.

