We’re here to help you build .
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Our Approach
Mission
To serve entrepreneurs with no cost business technical assistance in the San Gabriel Valley area and beyond by eliminating barriers and creating building blocks to success.
Vision
To set a new standard for what the Women’s Business Center can be. cultivate, nurture and position them for growth and success.
Startup/Launch
Business planning
Business Basics Bootcamp 101
Connecting with resources and opportunities
We Can Help With
Marketing
Marketing plan development
Digital presence including web design, SEO and more
Specialized focus on service providers in the beauty, health, fitness, and coaching industry
Back In Business Grant
We’ve teamed up with Paris Hilton’s 11:11 Media Impact x GoFundMe.org to bring the Back in Business Grant to small businesses impacted by the fire. Learn more here.
Applications are now closed
EVENTS
EVENTS
Webinar
Marketing In The AI Era
June 17th at 12pm
For many small business owners, AI can feel exciting, overwhelming, and confusing all at once. With new tools showing up everywhere, it can be tough to know what is useful and what’s just noise.
Join us for a live webinar designed to help women entrepreneurs understand how to use AI as a practical marketing support tool while still building a brand that feels trustworthy and human.
You will be taken to a third party website once you click.
Webinar
Rebuilding Your Business Through Partnerships & Community Collaboration
June 26th at 12:30pm
In today’s rapidly changing business landscape including rebuilding after a natural disaster,
business and strategy it is no longer built alone. Strategic partnerships and authentic community
collaboration can open doors to new opportunities, increase visibility, strengthen resources, and
create sustainable growth.
Join us for an engaging webinar designed for entrepreneurs, small business owners, creatives,
and community leaders looking to revitalize, grow, or reposition their businesses through
meaningful relationships and collaborative opportunities.
You will be taken to a third party website once you click.
Who We Are
Lizzy Okoro Davidson
Director
Pasadena Women’s Business Center
Karen Li
Advisor
Social Media Marketing, Business Planning
Languages: Mandarin, English
Charles Wilson
Advisor
Creative Entrepreneurs: Film/TV, Writing, Music
Andrea Roldan
Admin
Pasadena Women’s Business Center
Asia David
Advisor
Web Design, Marketing, Sales
Alejandra Orozco
Advisor
Operations: Business Plans, Incorporating A Business, Property Management Topics
Languages: English, Spanish
The Pasadena Women’s Business Center is a division of Pasadena City College’s Economic & Workforce Development department. To learn more about this work, visit the PCC EWD site.
DeAndra Giselle
Advisor
Solopreneurs in Health & Beauty
Mackenzie Kim
Advisor
Government contracting: Certifications & Procurement
Liz Sanchez
Advisor
Business Building, Go-to-Market Strategy, Product Development, Pricing & Margins, Investor Readiness
Sebastian De Vivo
Advisor
Access to Capital & Finance
Languages: Spanish, English
Craig Cappai
Advisor
General startup 101, Business planning, Operations, Tax Return & Financial Analysis, Cost Analysis, Financial Projections, Loan Readiness
Gina Pak
Advisor
Legal
Get in Touch!
Schedule a free introductory call to find out how we can help your business.

