Guidelines

Overview

The LA Wildfire Relief Grant provides financial assistance to small businesses in Los Angeles County that have been directly impacted by recent wildfires. Many local businesses have suffered property damage, revenue loss, and operational disruptions, making recovery challenging. This grant is designed to provide critical funding to help businesses rebuild, retain employees, and continue serving their communities.

This grant is made possible through the generous partnership of Paris Hilton’s non-profit 11:11 Media Impact, along with GoFundMe.org, and is administered by the Pasadena Women’s Business Center.

Grant Amounts

A total of 50 businesses will receive grants of up to $25,000 each to support their recovery efforts.

Eligibility Criteria

To qualify for funding, businesses must meet the following requirements:

  • Be a legally registered business located in Los Angeles County

  • Have been in operation on or before December 1, 2024

  • Be a small business, sole proprietor, or freelancer

  • Demonstrate direct impact from the wildfire, such as:

  • Physical damage to business property

  • Loss of inventory, equipment, or essential assets

  • Temporary closure due to fire-related disruptions

  • Significant revenue loss as a direct result of the wildfire

  • Have a clear plan for recovery and ability to use the grant effectively

How to Apply

  1. Complete the online application at https://www.pasadenawbc.org/la-wildfire-relief-grant-application

  2. Provide basic business information and a brief description of wildfire impact

  3. Outline how the grant will support recovery

  4. (Optional but encouraged) Upload supporting documents, such as:

  • Photos of damage

  • Proof of revenue loss (if available)

  • Repair estimates or insurance claim documents

Application Deadline: Friday March 21, 2025 at 5pm PT

Selection Criteria & Review Process

Grant applications will be reviewed based on the following factors:

Category Points Evaluation Criteria Impact of the Wildfire on Business Extent of physical, financial, and operational damage Financial Need Proof of revenue loss, lack of insurance coverage, or urgent financial hardship Recovery Potential Business viability—plans to rebuild, secure funding, or reopen Employment & Community Impact Business’s role in supporting the local economy and community

Grant recipients will be notified by: March 31st, 2025

Use of Funds

Grant funds must be used for business recovery efforts, including but not limited to:

  • Repairing or rebuilding damaged property

  • Replacing lost inventory, equipment, or essential tools

  • Paying rent, utilities, and operational costs

  • Retaining or rehiring employees

  • Marketing and customer outreach to rebuild business revenue

Frequently Asked Questions (FAQs)

For a full list of FAQs, please visit: https://www.pasadenawbc.org/la-wildfire-relief-grant

Contact Us

If you have any questions about the grant or application process, please reach out to:

wbc@pasadena.edu


Terms & Conditions

1. Introduction

By applying for the grant, applicants agree to the following terms and conditions.

2. Eligibility

To qualify for the grant, applicants must meet the following criteria:

  • Be a legally registered business, sole proprietor, or freelancer.

  • Have been in operation on or before December 1, 2024 in Los Angeles County.

  • Have experienced direct impact from the wildfire, including but not limited to:

    • Physical damage to business property

    • Loss of inventory, equipment, or essential assets

    • Temporary closure due to fire-related disruptions

    • Significant revenue loss as a direct result of the wildfire

  • Submit a complete and truthful application by the stated deadline.

3. Grant Award and Disbursement

  • A total of 50 businesses will receive up to $25,000 each.

  • Funds are to be used for business recovery purposes, including but not limited to:

    • Repairs, rebuilding, or restoration of damaged business property

    • Replacement of lost or damaged inventory, equipment, or essential tools

    • Operating expenses such as rent, utilities, payroll, or marketing

  • The grant is not a loan and does not need to be repaid.

  • Grant recipients will be notified via email or phone and must provide necessary documentation for fund disbursement.

4. Use of Funds & Compliance

  • Recipients must use grant funds responsibly for wildfire-related business recovery.

  • Pasadena Women’s Business Center reserves the right to request documentation verifying how funds were used.

  • Any misuse of funds or providing false information in the application may result in the recipient being required to return the grant in full.

  • Recipients may be required to participate in a follow-up survey or report to share how the grant supported their recovery efforts.

5. Publicity & Acknowledgment

  • Recipients agree that their business name and story may be shared publicly to highlight the impact of the grant.

  • By accepting the grant, recipients may be asked to participate in media, press releases, or promotional content related to the grant program.

  • Any photos, videos, or testimonials submitted may be used by the Pasadena Women’s Business Center, 11:11 Media, and GoFundMe.org for promotional purposes.

6. Grant Selection Process

  • All applications will be reviewed and scored based on the selection criteria outlined in the grant guidelines.

  • Grants will be awarded at the discretion of the grant selection committee.

  • The decision of the committee is final, and there is no appeals process.

7. Fraud & Misrepresentation

  • Applicants must submit honest and accurate information.

  • If at any time it is found that an applicant has misrepresented information, their application may be denied, or if already awarded, they may be required to return the funds.

  • Pasadena Women’s Business Center, 11:11 Media, and/or GoFundMe.org reserves the right to take legal action in cases of fraud.

8. Limitation of Liability

  • Pasadena Women’s Business Center, Paris Hilton and 11:11 Media, GoFundMe.org, and any associated partners are not liable for any damages, losses, or disputes arising from participation in this grant.

  • Receiving a grant does not create any ongoing relationship or obligation between the recipient and the granting organizations.

9. Modifications & Termination

  • Pasadena Women’s Business Center reserves the right to modify, suspend, or terminate the grant program at any time if necessary.

  • Any changes to the program will be communicated to applicants as soon as possible.

10. Contact Information

For any questions regarding the LA Wildfire Relief Grant, please contact:

wbc@pasadena.edu

By submitting an application, the applicant agrees to these terms and conditions and acknowledges that all decisions made by the grant administrators are final.

We are committed to supporting Los Angeles County businesses during this recovery period. Thank you for your resilience, and we look forward to helping you rebuild!