We help you launch and grow successful businesses
Hosted by:
Our Approach
Mission
To serve entrepreneurs with no cost business technical assistance in the San Gabriel Valley area and beyond by eliminating barriers and creating building blocks to success.
Vision
To set a new standard for what the Women’s Business Center can be. cultivate, nurture and position them for growth and success.
Startup/Launch
Business planning
Business Basics Bootcamp 101
Connecting with resources and opportunities
We Can Help With
Marketing
Marketing plan development
Digital presence including web design, SEO and more
Specialized focus on service providers in the beauty, health, fitness, and coaching industry
WEBINAR
WEBINAR
Want a brand that makes your ideal customers stop scrolling, lean in, and say yes? In this session, you’ll learn how to transform your business into a brand people can’t resist.
FREE WEBINAR:
Brand Like A BOSS: Crafting A Magnetic Brand That Attracts Customers
FREE:
Virtual Office Hours
Finish 2025 Strong. .Join our Fall Business Office Hours with the Pasadena Women’s Business Center and get a clear-eyed look at your Q4 opportunities. In this small-group session, you’ll identify what’s still possible in the final stretch of the year. Hosted by Francince Madera.
FREE WEBINAR:
Empower Your Business With AI
Designed for small to mid-sized women entrepreneurs (especially those launching or streamlining operations) to learn how AI tools can become strategic assistants in their business.
ACCELERATORS
ACCELERATORS
READY LA! Accelerator
California will host the NBA All-Star Weekend, X Games, FIFA World Cup, Super Bowl LX & LXI, and the LA28 Olympics & Paralympics in the next 3 years. We want to make sure your small biz gets a piece of the pie. Learn how to get contract ready in our no-cost Procurement Accelerator.
Beyond The Chair Beauty Accelerator
A 4-Week Hybrid Experience for Beauty Professionals Ready to Build Brands, Not Just Book Clients
L.A. Wildfire Relief Grant
Presented by:
Our center provided 50 women-owned small business with up to $25,000 in grants with support from Paris Hilton’s 11:11 Media Impact and GoFundMe.org. Meet the winners!
Who We Are
Lizzy Okoro Davidson
Director
Pasadena Women’s Business Center
Karen Li
Advisor
Social Media Marketing, Business Planning
Languages: Mandarin, English
Andrea Roldan
Admin
Pasadena Women’s Business Center
Asia David
Advisor
Web Design, Marketing, Sales
The Pasadena Women’s Business Center is a division of Pasadena City College’s Economic & Workforce Development department. To learn more about this work, visit the PCC EWD site.
DeAndra Giselle
Advisor
Solopreneurs in Health & Beauty
Mackenzie Kim
Advisor
Government contracting: certifications & procurement
Sebastian De Vivo
Advisor
Access to Capital & Finance
Languages, Spanish, English
Francine Madera
Advisor
General startup 101, business planning, operations, event marketing
Languages: Spanish, English
Get in Touch!
Schedule a free introductory call to find out how we can help your business.

