We help you launch and grow successful businesses

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Our Approach

Mission

To serve entrepreneurs with no cost business technical assistance in the San Gabriel Valley area and beyond by eliminating barriers and creating building blocks to success.

Vision

To set a new standard for what the Women’s Business Center can be. cultivate, nurture and position them for growth and success.

Startup/Launch

Business planning

Business Basics Bootcamp 101

Connecting with resources and opportunities

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We Can Help With

Marketing

Marketing plan development

Digital presence including web design, SEO and more

Specialized focus on service providers in the beauty, health, fitness, and coaching industry

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Funding

Financial projections

Cash flow Management

Understanding access to capital

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WEBINAR

WEBINAR

Want a brand that makes your ideal customers stop scrolling, lean in, and say yes? In this session, you’ll learn how to transform your business into a brand people can’t resist.

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FREE WEBINAR:

Brand Like A BOSS: Crafting A Magnetic Brand That Attracts Customers

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FREE:

Virtual Office Hours

Finish 2025 Strong. .Join our Fall Business Office Hours with the Pasadena Women’s Business Center and get a clear-eyed look at your Q4 opportunities. In this small-group session, you’ll identify what’s still possible in the final stretch of the year. Hosted by Francince Madera.

FREE WEBINAR:

Empower Your Business With AI

Designed for small to mid-sized women entrepreneurs (especially those launching or streamlining operations) to learn how AI tools can become strategic assistants in their business.

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ACCELERATORS

ACCELERATORS

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READY LA! Accelerator

California will host the NBA All-Star Weekend, X Games, FIFA World Cup, Super Bowl LX & LXI, and the LA28 Olympics & Paralympics in the next 3 years. We want to make sure your small biz gets a piece of the pie. Learn how to get contract ready in our no-cost Procurement Accelerator.

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Beyond The Chair Beauty Accelerator

A 4-Week Hybrid Experience for Beauty Professionals Ready to Build Brands, Not Just Book Clients


L.A. Wildfire Relief Grant

Presented by:

Our center provided 50 women-owned small business with up to $25,000 in grants with support from Paris Hilton’s 11:11 Media Impact and GoFundMe.org. Meet the winners!

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Who We Are

Lizzy Okoro Davidson Pasadena WBC Womens Business Center PCC Pasadena City College SBA AWBC.jpeg

Lizzy Okoro Davidson

Director

Pasadena Women’s Business Center

Karen Li Pasadena Womens Business Center WBC SBA Cal OSBA PCC

Karen Li

Advisor

Social Media Marketing, Business Planning

Languages: Mandarin, English

Andrea Roldan

Admin

Pasadena Women’s Business Center

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Asia David  Die Free Studios Pasadena Womens Business Center WBC SBA Cal OSBA PCC .jpg

Asia David

Advisor

Web Design, Marketing, Sales

The Pasadena Women’s Business Center is a division of Pasadena City College’s Economic & Workforce Development department. To learn more about this work, visit the PCC EWD site.

DeANDRA Giselle Pearce Advisor Beauty Health Solopreneur Pasadena WBC Womens Business Center PCC Pasadena City College SBA AWBC.jpeg

DeAndra Giselle

Advisor

Solopreneurs in Health & Beauty

Mackenzie Kim

Advisor

Government contracting: certifications & procurement

Sebastian De Vivo Advisor Finance financial projections access to capital Pasadena WBC Womens Business Center PCC Pasadena City College SBA AWBC.jpeg

Sebastian De Vivo

Advisor

Access to Capital & Finance

Languages, Spanish, English

Francine Madera

Advisor

General startup 101, business planning, operations, event marketing

Languages: Spanish, English

Get in Touch!

Schedule a free introductory call to find out how we can help your business.

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