LA Wildfire Relief
Small Business Grant

In honor of Women’s History Month, Paris Hilton’s nonprofit 11:11 Media Impact along with GoFundMe.org will award 11 small business owners with a $25,000 grant plus 1:1 advising through 2025. The application is now closed.

We understand how devastating the wildfires have been to small businesses in Los Angeles. Whether you've lost revenue, faced property damage, or had to temporarily close your doors, we recognize the challenges you’re facing. Our goal is to provide financial relief so you can recover and rebuild.

All applicants will be notified via email by March 26th.

If you have any questions, please reach out to wbc@pasadena.edu

Presented By:

Applications are closed . Applications closed at Friday March 21st at 5pm PT.

View the grant winners here.

FAQs

Please take a moment to review the Frequently Asked Questions before beginning your application

    • Be legally registered and located in Los Angeles, California

    • Have been in operation for at least 1 month before the fire

    • Show a clear financial impact due to the Eaton fires

    • For profit business

    • Freelancers and sole proprietors are eligible to apply

  • Applications open Thursday, February 27th at 8am PT and will close on Friday March 21st at 5pm PT.

    Finalists will be selected for a video interview, the week of March 24th. A video interview is required to be selected as a winner.

  • 11 winners will be selected to win $25,000 in unrestricted funds from Paris Hilton’s 11:11 Media Impact and GoFundMe.org. Grantees will also receive 1:1 advising from the Pasadena Women’s Business Center which is powered by the SBA.

  • The funds are unrestricted but are encouraged to be used for:

    • Repairing property damage

    • Replacing lost inventory/equipment

    • Covering rent, utilities, or operational costs

    • Rehiring or retaining employees

    • Marketing efforts to regain customers

    • Other fire-related expenses

  • Grantees will have the opportunity for media coverage and will receive 1:1 advising for their business.

    You will be asked to report on business milestones within 6 months of receiving the grant.

    Applicants who are not selected will also have the opportunity to receive up to 2 hours of no cost business 1:1 advising through the Pasadena Women’s Business Center.

  • Yes! Any small business owner can apply.

  • Applications deemed eligible will be reviewed and ranked based on select criteria established by the Pasadena Women’s Business Center, 11:11 Media Impact.

  • For questions or technical support, please send an email to wbc@pasadena.edu with “GRANT APPLICATION HELP” in the subject.

    Please allow up to 24 hours for a response.

    Emails will only be answered during business hours of M-F 8am-4pm.

  • See them here: grant-guidelines-terms-conditions

11 11 media paris hilton gofundme org pasadena wbc womens business center small business biz grant 25k womens history month

“Supporting women entrepreneurs is deeply personal to me, as is helping those impacted by my community’s devastating wildfires. I’m so proud to support the Pasadena Women’s Business Center and help resilient female business owners recover and rebuild.”

- Paris Hilton